Business Promotion
Promoting a Business
When you’re busy with the day-to-day tasks of running a small business, it can be difficult to find the time or money to promote it. Whatever your budget and no matter how in-demand your product may be, you’ll still need to reach new customers and generate interest in your offerings. Luckily, there are many ways you can attract customers, even on a limited budget.
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Put your best foot forward online
Taking your small business online is a great way to reach customers and build your brand. Here are some tips and best practices to guide you through the process.
- Keep it simple. Customers stay longer on user-friendly sites. Most customers will decide whether they want to browse and purchase within minutes.
- Embrace the digital storefront. Customers want the convenience of making purchases directly from your website from the comfort of their own home or on the go with their mobile phone. To set up a digital storefront for your business you can use a website solution provider, which takes the hard work out of selling
- Enable site search. Plan out what people will see and do when they visit your website. Many site visitors will not want to buy right away so give them reasons to visit and stay other than to buy.
- Include how-to guides. How-to guides and project templates help customers plan a project related to the product or service you sell. You may not get direct sales immediately but, keeping customers engaged and online means they will keep returning to your website.
- Start small, then expand. Nail the basics first: products, services, hours, offerings, testimonials, and contact information. Features like subscriptions, bookings, and memberships may come later, unless they’re the focus of your business.
- Utilize Social Media. Social media is another excellent way to promote your business online and help you reach more customers. And best of all, the costs are fairly low and the upside potential is high. There are plenty of brands that excel at social media. Whether it’s clever writing, inspiring images or short informative videos, social media offers a range of possibilities for small businesses to reach new customers and keep current customers engaged.
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Make the most of your time by posting when your customers are online
Experiment with different times. Each audience is different. For example, some customers may browse social media more during commuter hours or lunch breaks. -
Test, review and learn
Periodically check which of your posts are more successful. Most social media platforms provide a dashboard that shows which posts get the most views, likes or shares. Once you’ve identified the successful patterns, build a theory for why they were successful—then test your theory with more posts. -
Offer a deal
By offering a special deal, you can increase sales while making customers aware of a certain product. Limited-time offers like free shipping or 10 percent off for new customers are great ways to reach new people and increase sales. You can also use ongoing promotions, like free samples, to attract new customers. Offering a one-time discount to customers who sign up for your email list is another way you can increase sales and connect with your customers.
“The words “promotion” and “advertising” may be used interchangeably, but they’re not the same thing. Advertising is one specific action you could take to promote your product or service. In other words, it’s one type of promotion.”
“The words “promotion” and “advertising” may be used interchangeably, but they’re not the same thing. Advertising is one specific action you could take to promote your product or service. In other words, it’s one type of promotion.”
Business Planning & Strategy
Nurture promoters, your loyal customers who are more profitable and will advocate for your business—both in good times and bad.
Customer-focused businesses build a virtuous cycle we call the “customer wheel.” We help you at every stage of growth, developing custom solutions and collaborating with all levels of your organization. Identify quick, targeted customized solutions and operational improvements.